Over the years, the Web has been a virtual marketplace for buyers of all kinds looking for products they need. Gone are the days when prospective buyers can only be found in malls or shops. As technology advances, more and more people gain access to the Web and use it for their daily needs. In effect, many businesses, from foods to cosmetic products and more, build web sites to gain leverage in the market. But how can their web sites stand out above competition and translate to business success?
Characteristics of a Good Web Site
In order for your web site to stand out above others, it should be designed with the target customers’ needs in mind. What are they looking for when they browse the Web? What information would they likely consider helpful? How can ease of access be achieved for them? Here are the factors that you should take note of:
- Readability – texts in your web site should be arranged in way that encourages customers to read and understand them. Avoid blocks of long paragraphs when possible. Subtitles and bullets are some useful tools to arrange your site’s content in an organized manner.
- Accessibility – it should be easy for your potential clients to find information about your business, as well as your product or service offerings. Make sure that the navigation in your site’s pages is uncomplicated and user-friendly. This will encourage target customers to explore your site more.
- Usability – your business site should contain information needed by your clients. In the first place, they manage to discover your site due to a certain need. Your site should be able to accommodate clients’ needs.
- Balance – aim to strike a balance between texts and graphics. Try not to make your web site too text-heavy, as it might discourage customers to read them. Avoid also too much graphics, as this might give the impression that your web site is unprofessional.
Overall, a good web site is something that answers the needs of consumers. A well-crafted site encourages more visits from potential customers. In the long-run, this can translate to more earnings for your business.