A corporate crisis is an internal or external instability period resulting from a significant threat. A crisis occurs, for example, when a product or a service doesn’t keep the promises made to users or when a company member says or do something that is just opposite to corporate values and brand identity. Also, it is possible that a crisis occurs even when a stock exchange collapses, when a natural catastrophe happens or when any other event that does not concern the company effect on it.
In all these cases, the crisis generates a situation of instability, confusion and stress within the company, that must be adequately managed in order to prevent any possible negative consequence. If you are able to recognize a crisis when it occurs and if you are ready to face it, then you can be sure you are going to understand what crisis management means.
Let’s find out more about how to face a crisis thank to media relations right approach.
Media relations approach to crisis management
Every company, no matter how big or small it is, should be able to face a crisis when it occurs. So, it could be necessary to implement some preventive actions.
First of all, don’t panic! Everyone should try to keep calm because everyone could say or do things that could be potentially harmful to the company. Unpleasant situations can be avoided by controlling the spread of panic in each situation.
When a crisis occurs, everyone should also know who the contact person is and who will represent the voice and the face of the company in front of journalists or users. So, it could be necessary to establish a crisis management team and to identify a spokesperson. Usually these roles are entrusted to internal or external experts …